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Handling Digital Demand In A Post-Click World | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
Kevin O'Marah , CONTRIBUTOR

It is gospel that supply chain strategy starts with the customer and works backwards. For decades that meant crunching sales and marketing data delivered in occasional buckets of structured, but low-resolution information.

http://www.forbes.com/sites/kevinomarah/2017/10/19/handling-digital-demand-in-a-post-click-world/#155c452f7cb5
 

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